This October, Universal Studios is turning up the magic with exclusive Wicked-themed experiences at Universal Studios Hollywood and Universal Orlando Resort, just in time for the upcoming Wicked film, which lands in cinemas on November 22.
If you’ve ever dreamed of stepping into the Land of Oz, now’s your chance. Universal’s all-new immersive Wicked experiences will allow fans to express their love for the enchanting story through fashion, accessories, and themed environments that bring the magic of Wicked to life.
Starting in late October, Universal Orlando Resort will unveil Wicked: The Experience, located near the park entrance in the former UNIVRS store and surrounding areas. Fans will be whisked along the yellow brick road into iconic locations from the film, such as Shiz University and the Emerald City.
Expect fanciful costumes and props designed by the film’s creative team, as well as immersive scenes that will transport you straight into the most memorable moments of Wicked. This unique experience promises to be a feast for the senses, making it a must-visit for die-hard fans.
On the West Coast, Universal Studios Hollywood is also gearing up for Wicked magic. The park’s Feature Presentation store will be transformed into a Wicked wonderland, and the UNIVRS store at Universal CityWalk Hollywood will follow suit. Visitors can explore props from the film, snap photos at a brand-new photo op inside the park, and later, costumes will go on display at the Universal Cinema at Universal CityWalk.
Both locations will also feature themed dining, with Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen serving up limited-time treats inspired by Wicked. From green-tinted confections to eye-popping desserts, these culinary delights will let fans taste the magic of Oz.
At the heart of these Wicked experiences is a collection of exclusive merchandise that will let fans bring a piece of Oz home with them. Universal Orlando and Universal Hollywood, along with both Universal CityWalk locations, will offer a variety of exclusive products including elevated apparel, home goods, accessories, toys, and more.
Highlights include:
- Shiz University Collection: Featuring back-to-school essentials like Spirit Jerseys, duffle bags, tumblers, hats, and journals, this collection celebrates the iconic school where Glinda and Elphaba’s journeys first intertwined.
- Studio MinaLima Collection: Fans can grab exclusive Wicked-inspired graphics and prints developed by the legendary Studio MinaLima. This includes intricate all-over prints on apparel, accessories, home goods, and stationery.
- Wicked Logo Collection: Show off your Wicked pride with a range of logo items from hats and totes to notebooks and mugs.
- Collector’s items: For the ultimate Wicked fan, there will be fashion dolls from Mattel, Funko Pops! of beloved characters, LEGO sets featuring the Land of Oz, Loungefly bags, and prop replicas from The Noble Collection.
And the magic doesn’t stop there. Universal Studios Singapore and Universal Studios Japan are also joining the celebration, with Wicked-themed experiences rolling out later this year and early next.
Whether you’re a long-time fan or new to the Wicked world, these immersive experiences at Universal Studios promise to be a spellbinding treat that defies gravity.
More on: Musical Theatre News